At a time when the House was little known, clients contacted the biggest Haute Couture Houses to identify bespoke pieces made by Lena Toya for celebrities.
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The Rise of a Visionary

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Elena Ntoya, the creative force behind Lena Toya Paris, has risen above a complex past to become a leading figure in the world of Haute Couture. Born in the Belgian Congo and later a ward of the nation in France, she lived far from the glitz and glamour of luxury.

Yet, it was in this contrast that his passion for creation germinated.

Without traditional training in sewing, Elena embraced her love for drawing and textile creation, arming herself with a basic sewing machine and an iron will.

His early works, although rudimentary, laid the foundations for what would become a unique and inimitable style.

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ELENA NTOYA, IN HER FIRST WORKSHOP.

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Maternal radiance and the birth of the concept

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The genesis of Lena Toya is rooted in Elena's experience of motherhood.

Determined to break the stereotypes of "mother-child" clothing, she designed bespoke outfits for special occasions, transcending conventional attire.

This initiative not only challenged norms but also resonated with many mothers who aspired to share elegance with their children. Demand grew, propelling Elena from her humble beginnings to an entrepreneurial trajectory.

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SKETCH OF A CUSTOM-MADE OUTFIT.

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Audacity as a signature

The House's signature stands as a symbol of a bold and avant-garde fashion vision. It creates alluring silhouettes for those who aspire to express their individuality.

Prints, a true signature of the House's identity, occupy a central place in the artistic expression of each collection. The designer chooses prints that embody the spirit of her creations and reflect dynamism and elegance. Each motif is harmoniously integrated to convey the House's vision with refinement.

Each piece in its collection is a testament to the House's commitment to challenging expectations, through noble materials, structured and asymmetrical cuts and a color palette ranging from nudes to the most vibrant hues.

Its creator draws inspiration from a myriad of sources: art, her travels, and her icons. She integrates these influences into her creations, producing pieces that are intended to be artistic expressions. Her creations in silk, viscose, and cotton are invitations to explore a world where authenticity and vibrant colors meet.

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MATERNITY OUTFIT WORN BY ALICIA AYLIES
FEATURED IN HARPER'S BAZAAR

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A radiance captured by artists

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Under the watchful, attentive, and benevolent eye of artists like Booba, Cardi B, and DJ Snake, the House has forged an international presence. This recognition testifies to the approval of the House's creations and the originality of each piece.

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"Elena is a very talented woman,

and we always have to support independent women doing their own thing"

Cardi B.

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The artist Booba was one of the first to trust the young designer.

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The first distributions at points of sale

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With stockists in the United States, Saint-Barthélemy and Paris, the brand aims to offer a blend of culture, innovation and know-how to illuminate fashion with its brilliance.

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THE "US" CONCEPT STORE LOCATED IN DUBAI MALL
IN THE UNITED ARAB EMIRATES.

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First recognition from the specialist press

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The Lena Toya Paris fashion house quickly attracted the interest of the fashion press, distinguishing itself with appearances in renowned titles such as Harper's Bazaar, Elle, Vogue Brazil, Gala, Glamour, Grazia, Forbes France, Sports Elites and Rolling Stone Magazine.

These publications unanimously praised the brand for its originality and innovative spirit.

They particularly emphasize the distinctive aesthetic of the House, its ability to transform current fashion trends and have highlighted the founder as a rising figure and future icon of Haute Couture.

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"The young Haute Couture brand for whom anything is possible."

Forbes.

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DJ KHALED WEARING AN OUTFIT FROM THE HOUSE.

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Launch of the new Signature: Business Line

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In a bold move to broaden its horizons, the House recently launched a business line exclusively dedicated to trendy restaurants and luxury hotels.

This initiative marks the brand's entry into the refined world of gastronomy and hospitality.

Among the first to adopt this elegant signature were the Fairmont Skyline Hotels & Resorts in Dubai, the Fairmont Royal Palm in Marrakech, as well as the Mr Chow restaurant located in the bustling city of Riyadh in Saudi Arabia, and also Salama in Doha and Pincemin in Paris.

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THE "US" CONCEPT STORE LOCATED IN DUBAI MALL
IN THE UNITED ARAB EMIRATES.

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A house conscious of its social heritage

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Since its founding, Maison Lena Toya Paris has been actively involved in social and environmental causes. In opposition to overconsumption, the Maison prioritizes quality, the durability of fabrics, and responsible production.

By adopting a small-batch production approach, the House maintains a balance between artisanal excellence and eco-responsibility. This approach extends beyond fashion, with a deep commitment to humanitarian projects, reflecting the altruistic philosophy of its founder and her House.

In April 2021, Maison Lena Toya Paris demonstrated its philanthropic commitment through significant support for the TÉLEIA association. This collaboration included an inspiring trip to Senegal, where the goal was to build vital wells in the village of Gohe. Furthermore, this effort encompassed a healthcare initiative aimed at improving the well-being of the region's inhabitants.

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TRIP TO SENEGAL IN SUPPORT OF THE TÉLEIA ASSOCIATION